Service 03 · Media: film, photo, design, web
Your brand
In every format
Film, photo, graphics and web from a single source, for more than 15 years. Today AI helps out: formats and variants are produced faster and therefore more affordably. The final word still always goes to a designer’s eye.
- 16:9Corporate film
- 3:2Photography
- 4:5Instagram
- 9:16Story & Reel
- DIN APoster & flyer
- 85:55Business card
One image, every format
One shoot.
Every format.
I plan your brand presence for every channel from the very start. One photo or film day produces your website, social media and print, all in the same look. That saves extra shooting days, long rounds of feedback and therefore costs.
Print sheet · example: my own brand
fokalis.de
fokalis.deHow humans and AI work together
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01
Idea & shoot
Concept, camera, lighting and design I do myself. With the experience of more than 650 projects.
Handcrafted -
02
Formats & variants
Crops, variants, subtitles and first copy drafts are produced with AI support. That is much faster and lowers your costs.
AI lends a hand -
03
Polish & approval
Every image crosses my desk before approval. Anything that doesn’t suit your brand never leaves the studio.
Designer’s eye
Services
Six disciplines.
One eye for the whole.
From logo to corporate film, everything comes from a single source. That keeps your brand consistent and spares you coordinating several service providers.
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01Moving images
Film & video
Corporate films, event films and commercials that tell your story. From concept and shoot to the final cut.
- Corporate films and commercials
- Event films and short clips for social media
- Subtitles and format versions with AI support
Typical forCompanies, local authorities, events
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02On site in Franconia
Photography
Portrait, product, editorial and fashion. Pictures that show who you are and what you can do. Right there at your premises.
- Portraits for your team, website and press
- Product photos for shop and catalogue
- Editorial and fashion shoots
Typical forRetail, fashion, practices
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03The foundation
Logo & branding
A logo and a visual identity people recognise. On a phone just as much as on the company van.
- A new logo or a careful refresh
- Colours, typefaces and clear design rules
- Templates for letters, quotes and presentations
Typical forFounders and businesses in transition
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04Something to hold
Print & advertising
Flyers, posters, brochures and business cards that people like to pick up. Print-ready and in your brand’s look.
- Flyers, posters and brochures
- Stationery and business cards
- Print-ready files for your printer
Typical forRetail, hospitality, local authorities
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05Built with AI
Web design
Websites and online shops that look good and load fast. Built with AI-assisted development, so they are finished sooner and cost less.
- Websites and e-commerce
- Update content yourself, no technical knowledge needed
- With a chatbot or appointment requests if you wish
Typical forPractices, trades, retail
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06New
Social media & AI content
Posts, reels and newsletters in your brand’s look. The AI supplies drafts, I design and review, and all you do is approve.
- Content plan and finished posts
- Image and video formats for every channel
- Templates so you can post yourself
Typical forThe self-employed, retail, hospitality
My roots
Media is
where I come from.
Before FOKALiS built AI solutions, it was a media agency: film, photo, graphics and web for businesses in Franconia. My background is in graphic design, and that eye is part of everything my AI team and I build today. An automation or a web app should look good too.
- Years of experience
- 15
- Projects
- 650
Matthias WeggelFounder and graphic designer
- Apollo-Optik
- Blickfang Optiker
- Blütenreich
- CHG-MERIDIAN AG
- E&F Dienstleistungen
- Hanna Hausverwaltung
- Hand und Herz Goldschmiede
- Jelena ArtFashion
- Kuzman Glas
- Lutz Ausbau
- Physioteam Schwabach
- Praxis für Logopädie
- Pullman City
- Romeo & Julia Brautmoden
- Rossini Pizzeria
- SPD
- Sanitätshaus Draxler
- Sonjas Augenblick
- Stadt Schwabach
- Stadt Wendelstein
- aldente Brillen
- Annabar
- enora Immobilien
- maro Textilien
- Ernährungsberatung Stefanie Metty
Working together
From briefing
to premiere.
Clear steps, a fixed price and me as your dedicated point of contact. You always know what happens next.
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Scene 01
Initial call
30 to 45 minutes, at your premises in Franconia or by video. You tell me what you have in mind. I listen and ask the right questions.
Free -
Scene 02
Concept & quote
I propose the idea, the look and all the formats you need. You also receive a fixed-price quote.
Fixed price -
Scene 03
Shoot & design
Photo shoot, film shoot or design at the desk. You see first results early and have your say.
Early input -
Scene 04
Polish & formats
Editing, retouching and every format version. The AI handles the legwork, the designer’s eye decides.
AI-assisted -
Scene 05
Premiere
You receive everything ready for your website, social media and print. If you wish, I continue to look after your channels.
Ready to go
Questions & answers
Good questions.
Clear answers.
Your question isn’t here? Give me a call or write to me. I answer personally.
What does a corporate film or photo shoot cost?
That depends on the scope, locations and formats. After the free initial call, you receive a fixed-price quote. Because I plan every format from the start and the AI helps with the legwork, you usually get more finished material for your budget.
Do you create images with AI?
Where it fits, yes: for backgrounds, variants or first idea sketches, for example. If you prefer, I photograph and film people, products and spaces in the classic way, for real. Anything created with AI, I discuss openly with you beforehand.
Do you come to us for photo and film?
Yes, in Upper and Middle Franconia I shoot and photograph on site at your premises. Design, web design and social media work just as well remotely, across the DACH region.
Can you refresh our existing logo?
Gladly. Often a careful refresh is enough to make your logo work well again on mobile, on social media and in print. A complete fresh start isn’t always necessary.
Which files do we get at the end?
You receive all agreed formats as finished files, together with non-exclusive rights of use for your business communication (website, social media, print, advertising), unlimited in time and place. The copyright remains with FOKALiS. Third-party material such as music or stock images is subject to the providers’ licences – I clarify this with you in advance. Everything is set out clearly in writing in the quote before work begins.
Can we look after the website and social media ourselves?
Yes. We build websites so that you can change text and images yourself without technical knowledge. For social media, you get templates in your look if you wish, or we take care of it for you.
Free initial call
How do you want
to be seen?
Tell me what you have in mind: a new logo, photos of your team, a corporate film or your entire brand presence. In a free conversation, we work out together what you really need and what is worth doing. No obligation, 30 to 45 minutes, at your premises in Franconia or by video.